![]() So, US Netflix users will be able to watch Star Wars, but Indian Netflix users will not. If Netflix's research shows an interest in Star Wars in the US but not in India, then it will buy the Star Wars territorial license for the US but not for India. For the sake of an example, let's talk about Star Wars.Īs a distributor (yes, streaming content counts as "distributing"), Netflix has to decide if enough people in the US, the UK, India, and other regions will watch Star Wars to recover the expense of buying the rights. Naturally, the highest bidder wins the rights. So, they license their creation to different content distributors in different parts of the world. The producers of any movie or TV show want to maximize profits from their product. ![]() According to Netflix CEO Reed Hastings, the Netflix library or catalog differs in each country because of territorial licensing.
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